Robert W Bly
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
• Create A-level content that gets noticed,...
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Make Every Second Count goes beyond the usual time-management books to bring you a broad range of strategies and tactics-dozens of proven methods to get more done in less time.
You'll discover how to maximize your time by setting priorities, create useful schedules, and overcome procrastination, how to boost your energy level and productivity with proper diet, exercise, and sleep. You'll also learn how using the latest technology can enable you to...
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Deliver Big-Picture Marketing Plans for Pennies on the Dollar! Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that...
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Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally. Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bob's advice compressed into a quick-reading guide to...
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This is the language you need to use to make your sales goals, from America's top copywriter.
Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's sharing his secrets.
The Big Book...
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In our digital world, it's easy to overlook the power of a snail mail-marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution.
In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for...
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What's Your Website's ROI? Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business,...
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Practices, strategies, and templates for optimizing your email use.
The average business employee spends more than thirteen hours a week reading and responding to email. That's 675 or more hours-over 28 days a year-spent on email. Wouldn't it be nice to get some of that time back?
In The New Email Revolution, Robert W. Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will...
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The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition
Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year-or much more-writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations,...
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Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate...
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The definitive guide to making real money as a writer-revised and updated for the online media market of the 2020s.
Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Information for Fun and Profit, copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income.
Bob...
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This expanded edition goes beyond advice on making a living as a business writer to include the more creative forms of writing. There are new chapters on writing and selling poems, short stories, novels, and essays, plus a new section on cartooning. Existing chapters have been brought up to date. You learn to start, run, and build a freelance writing business doing whatever type of writing you prefer.
14) Count Your Blessings: 63 Things to Be Grateful for in Everyday Life . . . and How to Appreciate Them
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As a child, when Robert Bly skinned his knee, his mother would always remind him to count his blessings because the injury could be worse. At the time, he found it irritating, but as an adult, he has realized the wisdom of her approach. Moreover, he has learned that in the overwhelming majority of cases, the sum of our blessings is greater than the sum of our problems. With that in mind, he offers Count Your Blessings, a fascinating mix of more than...
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Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn't have time to waste. And neither do you. That's where The Encyclopedia of Business Letters, Faxes, and E-mails can help.
Here You'll find the most complete and up-to-date collection of model business correspondence for every conceivable occasion-sample letters, memos, and e-mails you can...
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers…even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
• 8 headlines that work-and...